Chefs' Toys — Where the experts go to play
Finding the right culinary tools and expert advice is essential for restaurants. Chefs’ Toys has a history of helping restaurants thrive in-store, and they needed to mirror the experience online by utilizing a full rebrand and optimized ecommerce site that focuses on expert advice, business specific content, and dynamic layouts.
My Role: Creative Direction, Brand Identity, Design, Content Strategy, UX, Web
Restaurant Equipment & Bakeries
Category & Product