Kyle

Chefs' Toys — Where the experts go to play

·       Finding the right culinary tools and expert advice is essential for restaurants. Chefs’ Toys has a history of helping restaurants thrive in-store, and they needed to mirror the experience online by utilizing a full rebrand and optimized ecommerce site that focuses on expert advice, business specific content, and dynamic layouts.

 
 

Chefs' Toys — Where the experts go to play

Finding the right culinary tools and expert advice is essential for restaurants. Chefs’ Toys has a history of helping restaurants thrive in-store, and they needed to mirror the experience online by utilizing a full rebrand and optimized ecommerce site that focuses on expert advice, business specific content, and dynamic layouts.

My Role: Creative Direction, Brand Identity, Design, Content Strategy, UX, Web

 
 

Brand Identity

 

Home Responsive

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Home

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Navigation

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Restaurant Equipment & Bakeries

 

Category & Product

 

Mobile Navigation

 

Mobile

 

Brand Icons

 

Cards